What do your listeners say ? User reviews of podcasts are an underestimated treasure trove.

Start typing keywords on Apple Podcasts and Google Podcast apps and look at the autocomplete suggestions to identify relevant keywords. To better discover the keywords used by podcast users, it’s good to know what the popular searches are in the podcast apps. Reverse engineer podcast search with Apple Podcasts and Google Podcasts auto-suggestions. For example, adding two or three keywords to your podcast title sometimes helps increase your rankings, why not give it a try ? 4.

We then recommend you compare these rankings to better understand what keywords are getting your competition more visibility.įor the keywords that seem really relevant, try to modify their presence in your text description and even the name of your podcast. Just like seeing which keyword brings visibility to your competitors, you can do the same for your own podcast. Target keywords that could need some optimizing With Voxalyze, you can see the list of keywords for which a podcast is ranked in the top 100 results. More than a list of keywords based on the descriptions of your competitor’s podcasts, you also need to understand for which keywords these podcasts are ranked. Identify keywords competitor’s rank for but you don’t Make a list of these keywords, and compare them with your own podcast : you will already find some good insights with this first analysis. You should start your keyword research by checking the keywords used by the top podcasts in your category: Have a look at the show and artist name as well as the description of the best-ranked podcasts. Yet, less than 25% of these podcasts got at least one new episode published in the last 90 days ( 3), so there is competition, but actually, you still have a good chance, since many competitors are not even trying to optimize their ranking. There are more than 3.2 million podcasts on Spotify ( 1) and 2.4 million podcasts on Apple Podcasts ( 2), so you would think the competition is fierce. Analyze top podcast names, subtitles, and descriptions Here are a few tips that might help increase the visibility of your podcast. But for podcasting, producers should also look for the best keywords for podcasts. For a website, everybody knows you have to optimize your page for SEO.

Using google reader for podcasts